Performance Marketing Manager (m/w/d) - Fokus MQL-Generierung
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The Story Behind the Role
How does the Performance Marketing Manager directly impact the company's strategic growth, beyond just lead generation numbers?
It's more than just hitting MQL targets here; it's about shaping the entire demand generation engine. You're not just executing campaigns; you're the architect of our pipeline, working hand-in-hand with Sales and ABM. The insights you derive from tracking CPL and CAC directly inform our strategic decisions, giving you a tangible footprint in how we approach market expansion and customer acquisition. What's truly exciting is the freedom to experiment and push new boundaries, knowing your work directly contributes to our profitable growth and the 'future of work' we're striving to build.
With the emphasis on "mutige Entscheidungen" and "neue Wege," how does the company support risk-taking and learning from initiatives that don't go as planned?
That's a fantastic question, and it really hits at the heart of our culture. We genuinely believe that innovation comes from daring to try new things. Our 'open and authentic' culture means we don't shy away from discussing what worked and, crucially, what didn't. There's a strong emphasis on continuous learning and a psychological safety net. If a campaign underperforms, the focus immediately shifts to 'what can we learn and how can we optimize?' rather than blame. We trust our experts to take calculated risks, and leadership is always supportive in providing resources and mentorship to ensure we all grow through every experience, successful or not.
Description\
This role is for a Performance Marketing Manager (m/w/d) with a focus on MQL Generation, based in our Munich Headquarter operating on a hybrid model. You will be responsible for planning, implementing, and optimizing marketing measures to sustainably fill our sales pipeline across the SME and LE segments. This will involve close collaboration with the Sales, Account Based Marketing, and Growth Marketing teams.
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Our Culture
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