Junior Marketing Manager

What You'll Do

• **Create and publish regular social media content:**
• Deliver at least 3 social media posts per customer per week (e.g., carousels, images, or short texts).
• Ensure content is CI-compliant, thematically relevant, and delivered on time.
• **Prepare and implement performance marketing campaigns (under guidance):**
• Create the following for each campaign:
• 2 video reels (1x Direct-Response, 1x Top-of-Funnel)
• 2 image ads
• 2 passive ads
• Deliver all ad content (copy + visual suggestions + hook ideas) in close coordination.
• Technically set up campaigns (forms, tracking, linking to lead tables).
• **Ensure tracking & reporting:**
• Maintain precise tracking per campaign:
• Number of leads per week
• Qualification rate
• Number of booked interviews
• Number of hires resulting from interviews
• Actively obtain numbers from the tele-recruiter and maintain them in the table.
• **Continuous learning & proactive thinking:**
• Continuously develop in performance marketing (campaign setup, copywriting, ads) and content marketing.
• Regularly contribute own ideas for content, formats, and campaigns.
• **Collaboration & feedback:**
• Work structured, reliably, and be ready to implement feedback quickly.
• Report no more than one request for clarification per project after the briefing is clear.
• **Content Marketing:** Focus on continuous content output for reach & branding.
• **Performance Marketing:** Build understanding of funnels, copywriting, and campaign setup.

What You'll Need

• **Technical Competence (Ad Implementation):**
• Implement image ads using templates, integrating hooks, value propositions, and clear calls to action.
• Write compelling ad copy that sparks curiosity, resonates with the target audience, and drives action.
• **Copywriting Mastery:**
• Possess excellent language skills, with precise and error-free grammar, style, and tonality.
• Understand sales psychology to capture attention, build trust, and lead to clicks.
• Ability to empathize with target audiences and shift perspectives.
• **Analytical Thinking & Conversion Optimization:**
• Analyze ad performance (CTR, conversion, leads).
• Learn from data to identify what works and which text elements convert.
• Continuously optimize copy, visuals, and formulations.
• **Independence & Responsibility:**
• Work independently, researching and solving problems without constant supervision.
• Take ownership of results, focusing on impact rather than just output.
• Ability to set priorities and make decisions with sound judgment.
• **Creativity & Structure:**
• Contribute new ideas for hooks, visual concepts, and campaign approaches.
• Structure work effectively to meet deadlines and maintain quality.